Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •

The Duty Pistol Package Nobody Can Match

This overview of the Springfield Armory Echelon 4.5F paired with the Aimpoint COA is focused as a possible law enforcement duty pistol. Because if you’re carrying a pistol for the job, the question isn’t “Should I run a dot?” anymore. The real questions when looking at a duty pistol with ...

By Rick Hogg •

Historic NFA Rulings: What FFLs Need to Know

Two federal judges in Texas struck down core NFA registration requirements on the same day, the Supreme Court added an AR-15 case to next term, and states are digging in. Fred Thompson breaks down the week for FFL dealers.

By Fred Thompson •

Review: Haley Strategic Incog X Holster

If you live the EDC (Every Day Carry) lifestyle, you’re always looking for something better. When it comes to holsters, that “something better” usually boils down to three things: comfort, retention and versatility. At least, that’s what I’m always chasing. Recently, I became aware of t...

By Yamil Sued •
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