Clappin’ Steel! Federal’s Action Shotgun Rifled Slugs - Now Shipping

If you consider yourself a competitive shotgunner, or are an aspiring one, then you should be excited to hear that Federal’s new Action Shotgun Rifled Slug  ammo is now shipping to dealers across the US. This selection of ammo was produced by Federal specifically for training and compe...

By Adam Scepaniak •

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason •

AllOutdoor Review – Plano Diverge Shotgun Case

For the past few months, I have been putting the Plano Diverge 54″ Shotgun Case to work for my shotguns, both in storage and on the go. When you are shuttling between home, the range and different hunting grounds, you want something that is as convenient as it is protective and portable. Th...

By Patrik Orcutt •

FALCO’s New Multi-Fit Holsters Add Leatherbound Vertical Carry

FALCO Holsters is adding two models to its Multi-Fit leather line, and one of them speaks directly to anyone who carries a handgun in the field. The DM04 Vertical Leather Shoulder Holster brings vertical carry to FALCO’s shoulder rig options, a position that plays well with long-barreled re...

By Luke Cuenco •

Beretta B22 Jaguar: Rimfire Modularity Meets Youth-Focused Competition

Beretta USA is proud to introduce the new B22 Jaguar Tac Metal and B22 Jaguar Metal Competition, two innovative .22 LR pistols designed to make firearms training more approachable, enjoyable and rewarding for enthusiasts of every experience level. The B22 Jaguar Tac Metal and its competition...

By Eric B •

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •
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