FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens •

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens •

Turret to Trenches: The M240 Machine Gun

Some 650 to 950 rounds per minute. That is the exact mathematical formula required to turn an enemy formation’s fighting spirit into a desperate desire to simply survive. The United States military has spent decades crafting and perfecting this formula and has ensured its fighting men and women...

By Mason Berryman •

TFB Review: Steiner MPS 2.0 Micro Pistol Sight - Is Newer Better?

In the world of pistol dots, there are two distinct camps: open emitter and enclosed emitter red dots. For a long period of time, I was a straight hater on enclosed emitters. My first experiences were with lower quality ones (not a good start), they didn’t fasten securely to the handguns I ...

By Adam Scepaniak •

The Rimfire Report: Is CCI’s Uppercut A Knockout 22LR Cartridge?

Defensive 22LR ammunition is something that I thought might die out, but it turns out I was woefully wrong. Instead, a lot of new cartridges have recently come out from common rimfire offenders like CCI, who are now producing the new jacketed  CCI Uppercut 32 gr HP  cartridge. After my ...

By Luke C. •

Upgrading My Camera Bag: Pelican 1510 Next Generation Protector Case

For the better part of a decade, my camera case was a no-name FDE hard shell I bought from a local Tractor Supply Co. store, the kind of thing that looks like a Pelican from ten feet away and functions like one until you actually open it up. There was no interior organization to speak […] T...

By Luke Cuenco •

The One Horse Adds Two Factory-Tuned FRS Pistols to Express Line

“The One Horse,” or simply One Horse , who we had on the podcast earlier last month , is bringing its Express Series down to pistol length with two new 10.5-inch 5.56 models, the Express Pistol MLOK and Express Pistol Quad Rail. Both carry over the same factory-installed Atrius Forced...

By Luke C. •

FAST Matches Debuts Auto-Rifle Division for FRT and NFA Full-Autos

If you’re lucky enough to own a belt-fed that’s a full-auto, or even an FRT, you can finally take it to a match. Firearms Action Shooting Trials (FAST) is adding an Auto-Rifle division to its match roster, opening a completely new division for guns that most 2-gun series won&#039...

By Luke C. •
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