How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

Best Headlamps for Night Fishing: 6 Field-Tested Picks

Night fishing rewards patience, and it punishes fumbling in the dark. When brown trout and striped bass are most active at dusk and dawn, and steelhead anglers routinely make pre-dawn treks to reach the first-light bite, a good headlamp earns its place in the tackle bag fast. The reason is simple...

By James Chen •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

FFL Direct: ATF's Trace API and the Registry Fight

ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.

By Fred Thompson •

NRA Board Sends Seat-Cut Plan Back for Study Ahead of 2027 Election

NRA directors sent a proposal to cut 30 board seats over three years back to committee. Jeff Knox explains the decision, proposed changes requiring member approval, and the petition effort for two fellow reformers ahead of the 2027 election.

By Jeff Knox •

Why Everyone Wants Montana — And Why Montanans Are Fed Up

Ask a lifelong Montanan how they feel about the steady stream of newcomers, and you may get pointed to a sign hanging in a Bozeman bar. It reads that you should welcome yourself to Montana while remembering you are a refugee, not a missionary. The message is blunt, but it captures a tension that ...

By James Chen •

POTD: Le Terrible Sixteen-Shot Revolver – Two Barrels, One Cylinder

Welcome to today’s Photo of the Day! Here we have one of the goofier answers to the question of how many rounds you can cram into a pocket revolver. This is the Le Terrible, a 16-shot double action revolver chambered in 7.65mm (32 ACP). The design comes from Henrion, Dassy & Heuschen, a...

By Sam.S •
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