ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson

Electric Dirt Bike Maker Heybike Partners With The San Antonio Spurs

One might think that an NBA franchise and an electric mobility company do not have much in common, but there are definitely some similarities to be found. Both represent active pursuits, as well as having tight-knit communities, and the mutual objective of having a good time. That is the goal of ...

By Sponsored Content

TFB Behind the Gun #229: Going Supersonic w/ Johnny of Wild Arms R&D

Jonathan Wild has spent the better part of a decade working his way up the escalation ladder of DIY destructive devices — from a patented caseless ignition system to a hand-built Panzerfaust, then a Fliegerfaust, then the M202A1 FLASH, and most recently a hypervelocity kinetic rocket built ...

By Luke C.

How FFLs Win Sales From Online Gun Marketplaces

Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.

By Gary Stone

LWRC IC-9 Review: One of the Best 9mm PCCs We’ve Ever Shot

This innovative pistol caliber carbine withstood a weeklong torture test and came away with Outdoor Life's highest award The post LWRC IC-9 Review: One of the Best 9mm PCCs We’ve Ever Shot appeared first on Outdoor Life.

By John B. Snow

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

AllOutdoor Review: Yeti Roadie 8 – A Voyage at Sea for Monster Lake Trout

Yeti is a recurring brand that we see on AllOutdoor because of the quality of coolers they produce, but also because they have been slowly growing their portfolio over the last 5 years to include more than simply the hard coolers that they are known for. By branching out into drinkware, cast iron...

By Adam Scepaniak
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