Wilcox Introduces VIPR Sight With Programmable Reticles

Wilcox has a new, programmable sighting system. The VIPR  (Visually Integrated Precision Reticle) optic has a range of digital reticles that can switch on the fly to accommodate different ammunition types or use cases. Those options allow the user to switch to counter UAS ammo and reticles s...

By Daniel Y •

Vertx Urban Ghost 36L Weekender, DOPP Kit & Utility Pouch

Vertx has expanded the Urban Ghost line with three new pieces aimed at people who travel armed and would rather not announce it at the gate. The headliner is the Urban Ghost 36L Weekender Travel Bag, joined by a matching DOPP kit and utility pouch. The 36L Weekender is sized to meet most airline ...

By Sam.S •

Bergara Releases Premier Competition Elite Rifles

Bergara has a new rifle model optimized for the PRS production class. The Premier Competition Elite  family of rifles is built to be an off-the-shelf match winner. Keep reading for all the details.

By Daniel Y •

For Women by a Woman

After many trials, I discovered that the curve directly under the bust line is an excellent hiding spot for a gun. The post For Women by a Woman appeared first on .

By AmSJ Staff •

Hevi-Shot is Now HEVI! New Look, Logo, Website, Ammo, and Attitude

HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI...

By Adam Scepaniak •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

The Rimfire Report: Shooting the Peters .22LR That Started It All

The first rifle I ever really shot was a plain old Ruger 10/22, and the ammo feeding it came out of a brown box that looked like it belonged in my grandfather's tackle shed. Peters . Forty grains of lead, high velocity, round nose, and in my memory it never once let me or my 10/22 down at th...

By Luke C. •
« Newer Posts Older Posts »