Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work

Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.

By Gary Stone •

Suppressor Deregulation: What FFL Dealers Must Know Now

A Texas federal judge struck down NFA registration for suppressors and short-barreled rifles in 15 states, and DOJ declined to appeal. Here's what FFL dealers need to know about the sales boom, pending guidance, and compliance risk.

By Claire Eason •

Firearms Law Lapse: What FFL Dealers Need to Know

Part of a key firearms law lapsed after a federal court ruling — and suppressor sales are booming while dealers wait on ATF guidance. Plus: the ghost guns ruling, retail platform news, and compliance reminders for FFLs.

By Fred Thompson •

Suppressor Sales Boom After NFA Ruling: Market Report

A Texas court ruling deregulated suppressors and sent sales surging, but FFLs face a 27-state patchwork and an Oct. 5 appeal deadline. Here's the market data and the playbook.

By Mark Edwards •

Silencer Rules Lapse, Direct-to-Home Shipping Looms

The administration let 90-year-old silencer regulations lapse after a federal court ruling, while a proposed rule could open direct-to-home gun shipping. Here is what FFL dealers need to know this week.

By Fred Thompson •

NFA Ruling Lapses Silencer Rules: What FFL Dealers Must Know

A Texas federal judge invalidated key NFA registration requirements for suppressors, short-barreled rifles and shotguns after the DOJ declined to appeal. Here's what the resulting patchwork means for FFL dealers — and how to prepare for both the risk and the opportunity.

By Claire Eason •
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