The NFA Demand Map: Where FFL Dealers Should Market Now

September's NFA numbers show the category is concentrated in a handful of states, and ATF's own FAQ caps your sellable market at your state line. Here is where dealers should spend their attention this quarter.

By Fred Thompson •

Gun Controllers Predicted a Bloodbath. Murders Fell as Gun Rights Expanded.

Gun control groups predicted more bloodshed as Americans regained firearm freedoms. A new Second Amendment Foundation factsheet documents 85 warnings alongside falling murder numbers, including substantial declines following Bruen and permitless carry.

By Duncan Johnson Editor in Chief •

NFA Guidance Is Live: The Q4 Market Math for FFL Dealers

ATF's October 9 open letter makes NFA approval and registration voluntary nationwide for suppressors, SBRs, SBSs and AOWs. The market math: September's demand data, what actually moved on the P&L, and where the category goes next quarter.

By Mark Edwards •

Fudd Friday: The Poor Man's Safari Cartridge

Welcome back to another edition of Fudd Friday. This week, we are looking at a cartridge with a dedicated fan base that many shooters have never heard of. The .35 Whelen uses common components to create an affordable American competitor to legendary safari cartridges like the .375 H&H or 9.3x...

By Daniel Y •

POTD: NZ Army Exercise Crete - LMT 308 MWS Extended Marksmanship

Photo Of The Day: Exercise Crete, held at Waiouru Military Training Area and led by 1st Battalion, Royal New Zealand Infantry Regiment, stood as one of the largest NZ Army exercises in 2025, culminating in a live-fire defensive battle at dawn on the final day. More than 300 personnel participated...

By Eric B •

Gun Trace Data Turns Lawful Dealers Into Gun-Control Targets

A Firearms Research Center analysis exposes how gun-recovery statistics are used to cast suspicion on lawful firearm dealers. The implications reach every FFL: a gun’s later recovery does not establish that the dealer who handled it did anything wrong.

By Duncan Johnson Editor in Chief •

How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

How Fast Can a Bear Run? Top Speeds by Species

If you carry the notion that a bear is a lumbering, slow-footed animal you could jog away from, correct it now. A grizzly at full sprint covers about 20 yards per second, and it is highly unlikely that a human could outrun a bear encountered in the wild. The fastest recorded human speed belongs t...

By James Chen •
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