PENN is here with the newest addition to their Fathom line of low-profile reels, with the new Fathom 500 jumbo-sized baitcaster. Continuing their goal of making fishing gear with uncompromising power and control, this new Fathom reel packs precision-engineering and rugged gearing into a compact p...
Huk is here to help you get ready for some sunshine and warm weather this spring with the new 2026 Huk Spring/Summer Collection. Made for long sunny days on the water, be it a lake, a river, or the sea, these new pieces of Huk apparel will keep you dry, comfortable, and protected from the […...
Plano, a leader in hunting, fishing, and outdoor storage solutions, has brought out their newest system of outdoor organization. The new adventure-ready Plano GoNow storage system is an elevated outdoor gear storage and organization box system. The GoNow boxes are available in both a small and a ...
The M28 and M29 Davy Crockett Weapon System emerged during one of the most volatile phases of the Cold War, a period when the United States and the Soviet Union were locked in a global contest of ideology, influence, and military capability. In the early 1950s, as tensions escalated in Europe, th...
Officially introduced at the Bassmaster Classic this year, the new 2026 lineup of LIVETARGET Hollow Body Frogs is already a winner amongst anglers, with how popular it was at the show. With an initial showing of the new frogs sold directly to anglers at the show, the full lineup is now available ...
Grundéns, makers of some of the world’s finest foul-weather gear, including the iconic Hercules Bib, is here to celebrate 100 years of performance fishing gear with the new 2026 Spring/Summer Lineup. Continuing to deliver uncompromising performance in all their gear for their centennial ...
Berkley Fishing is set to redefine the inline spinner game with the new Dough Rider, combining flash, vibration, and scent all into one package. Built around Berkley’s proven PowerBait Dough with scent technology, the Dough Rider features a built-in Scent Vent located within the body of the...
Dan Wesson Firearms today announced the launch of its newly redesigned website, marking a renewed commitment to the principles that have long defined the brand: Heritage, Craftsmanship, Precision, and Innovation. “Dan Wesson has always stood for quality above all else,” said Chris Sprangers, ...
Nashville, TN — March 9, 2026, ZeroTech Optics is proud to introduce the newest addition to the Vengeance lineup—the Vengeance HD 1–10×28 FFP LPVO. Designed for shooters who demand rapid close-range capability and confident precision at distance, this versatile optic is now available in bo...
Already a popular swimbait option and mainstay in angler tackleboxes, the Berkley PowerBait CullShad has evolved this year with a new size and colors. Originally released in 2023, the PowerBait CullShad is a large-profile swimbait that is made from the proven PowerBait soft plastic, releasing sce...