Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

ATF’s “61 Alerts” Claim Hides Broader FBI Gun-Buyer Surveillance

Gun Owners of America says ATF Director Robert Cekada’s “61 active alerts” disclosure does not reveal the full reach of the FBI’s NICS Monitoring system. ATF is only one of several federal agencies that have used the system to track firearm purchases by legally eligible Americans.

By Duncan Johnson Editor in Chief •
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