ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.
Beretta USA is proud to introduce the new B22 Jaguar Tac Metal and B22 Jaguar Metal Competition, two innovative .22 LR pistols designed to make firearms training more approachable, enjoyable and rewarding for enthusiasts of every experience level. The B22 Jaguar Tac Metal and its competition...
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
Federal deregulation is colliding with state pushback while e-commerce consolidates — here's what the data says FFL dealers should do this quarter.
Sources tell AmmoLand News that career attorneys and administration officials are divided over whether to appeal a Texas ruling blocking key NFA registration and approval requirements.
EOTECH announced a major sale of 14,000 units of its OGL (On-Gun Laser) systems, holographic weapon sights, and compatible magnifiers to the U.S. Army through rapid-acquisition Transformation in Contact (TiC) buys. The delivery supports the PAE (Portfolio Acquisition Executives) Maneuver Ground p...
The ATF's 34 proposed regulatory changes could reshape how FFL dealers do business. Here's what the federal rollback, state pushback, and pending court cases mean for your shop.
Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.