ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.
The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.
It is a big year for CCI Ammunition out of Lewiston, Idaho as they are celebrating 75 years of manufacturing primarily rimfire ammo. While rimfire ammunition might be their bread and butter, they also make fantastic centerfire handgun ammo, reloading primers, and even air gun slugs. Today, we are...
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.
California's ban on Glock and Glock-style pistol sales is in force. A federal judge hears the motion to block it Sept. 4. Read the original story: California Banned Glock Sales on July 1. On August 4, SAF, NRA and FPC Filed to Stop It
The internet is absolutely lousy with stories of bad gun store clerks. I’m sure you’ve heard the tropes before: the owner who’s too busy chatting with his buddies to make a sale, the counter commando who denigrates every brand but one, and the fella that wants to get $2,000 for a clapped-ou...
This content is copyrighted and may not be reproduced without the express permission of GunsAmerica.com and BAAANG Media LLC. Colorado Gun Stores Feel Impact of New Semi-Auto Law Colorado's sweeping new law regulating the sale of many semiautomatic firearms is officially in effect. And gun stores...
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.