I just got back from my morning weighted walk and figured it was time to do something I haven’t done in a few years: dump out my everyday carry bag and go through it piece by piece. Before the links start: some of them are affiliate links. As an Amazon Associate I earn from qualifying [R...
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Carrying a pistol with a weapon light attached is one of those things that sounds simple until you go shopping for a holster. Add a light to your carry gun, and your holster options collapse from hundreds down to a handful, or none in some cases, and half of those that do fit your gun only suppor...
I have worked with Dr. Will Dabbs for much of my career as an editor and consider him to be both an exceptional contributor and a good friend. No matter the deadline or the assignment, I always know that I can count on him to deliver a well-rounded, thoroughly researched and — most importantly ...
A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
The Fifth Circuit ruled that the federal government cannot prohibit lawful Americans from directly purchasing handguns across state lines, holding that the right to keep arms necessarily includes the right to acquire them.
DOJ has given Minnesota until Sept. 23 to negotiate or face a federal suit over its 30-day handgun purchase waits, some stretching to 60. Read the original story: DOJ Gives Minnesota Until Sept. 23 to Negotiate or Face a Federal Suit Over 30-Day Handgun Purchase Waits That Stretch to Nearly 60
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
Denmark's Defence Acquisition and Logistics Organisation, known domestically as Forsvarsministeriets Materiel- og Indkøbsstyrelse (FMI), has purchased a new Grenade Launcher Sight Mount (GLSM) from Swedish manufacturer Spuhr for use across the Danish Army's grenade launcher...
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.