California Put a Microphone at the Gun Counter — and Won

A Ninth Circuit panel affirmed California's 24/7 audio and video recording mandate for FFLs in August, and the en banc petition landed October 13. What Penal Code 26806 requires, why home-based dealers carry the burden, and how customers actually find you.

By Fred Thompson •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

The Rimfire Report: Savage Is Back(wards) With the Revel Tactical

Savage’s hiatus from the lever gun scene lasted about 25 years. Their last model made in the 90s, the Model 99 , was hailed as both a commercial and technical success, with many calling it “The Jeep of the Gun World” or sometimes “The King of Lever Guns.” Now, more t...

By Luke C. •

Ruger and Hooten Young Team Up on First-Fire Bourbon and Cigars

Firearm-branded spirits are nothing new, but Ruger’s first run at it comes with an unusually tight production number. Ruger has partnered with veteran-owned Hooten Young on a limited collection of bourbon and cigars, led by Ruger First-Fire Bourbon. Only 1,776 bottles were made, a nod to the ye...

By Sam.S •

Berkley LipStick Shadd – Bridging Topwater to Subsurface

Berkley Fishing is here with a new hard bait for inshore fishing: the new LipStick Shadd, a unique hybrid design for shallow-water inshore fishing. It features a floating body paired with a precision-tuned diving lip to have the LipStick Shadd run just below the surface of the water. Helping to k...

By Eugene L. •
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