NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

FFL Direct: ATF's Trace API and the Registry Fight

ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.

By Fred Thompson •

Why Gun Owners Are Turning Against Flock Cameras

Gun shops and ranges are removing Flock cameras as firearm owners raise concerns about license plate data, nationwide searches and tracking visits to gun-related businesses. The post Why Gun Owners Are Turning Against Flock Cameras appeared first on The Truth About Guns.

By TTAG News Contributor •

FFL News: Suppressors, Glock Bans and 1.4 Billion Records

DOJ formally let the suppressor ruling stand and ATF told dealers in Dallas it will not cite 4473 transfers of cans. Plus Connecticut's Glock ban blocked, California's roster counter-move, and why 1.41 billion trace records matter to your paperwork.

By Fred Thompson •

Prodigy vs. Echelon: Hammer vs. Striker?

Editor’s Note: In today’s article, Ramon Ramirez wades into the striker-fired vs. hammer-fired pistol debate. In the article, he uses two pistols to demonstrate the different systems: the Springfield Armory Echelon and the Springfield Armory 1911 DS Prodigy. Both guns were provided on loa...

By Ramon Ramirez •

Interstate Handgun Sales Ruling and ATF's NFA Timetable

A Fifth Circuit panel struck the federal interstate handgun sales ban and ATF told dealers in Dallas that NFA guidance is weeks away. What licensees should do now — and what not to change yet.

By Fred Thompson •

FFL Direct: ATF Built a Real-Time Tap on Gun-Buyer Records

ATF calls FFL Direct a convenience for gun dealers. The program automates serial-number trace responses that can send purchaser information to Washington while the bound book stays with the dealer. Congress must confront the backdoor registry infrastructure before an anti-gun administration explo...

By John Crump •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •
« Newer Posts Older Posts »