Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

TFB Review: Griffin Armament MK2 9mm

I can’t say this without aging myself, but the MP5 started it all for me when I first saw Charlie Sheen’s portrayal of the insubordinate Lt. Dale Hawkins in the 1990 movie  Navy SEALs . Nothing in the world seemed cooler at the time than waking up hungover on a beach, jumping out...

By Darwin N. •

Berkley LipStick Shadd – Bridging Topwater to Subsurface

Berkley Fishing is here with a new hard bait for inshore fishing: the new LipStick Shadd, a unique hybrid design for shallow-water inshore fishing. It features a floating body paired with a precision-tuned diving lip to have the LipStick Shadd run just below the surface of the water. Helping to k...

By Eugene L. •

PSA's 17-State SBR Rollout Is Your New Inventory Map

Palmetto State Armory's 17-state SBR rollout turns the NFA ruling into a shipping map. The counter math on transfer fees, attachment margin, the ITAR cost facing silencer makers, and the dealer-rule appeal still on the docket.

By Mark Edwards •

Could You Weak-Hand Draw If You Had To?

Editor’s Note: Practice these weak-handed drawing techniques only with triple-checked unloaded guns, or better yet, with identical-size unshootable dummy guns. A while back, I did an article for The Armory Life on left-handed manipulation of a 1911 pistol, particularly one that d...

By Massad Ayoob •
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