Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.
Anyone who grew up with a Nintendo remembers Duck Hunt : lead the target, squeeze the trigger, and pray the dog doesn’t laugh. Denmark is now playing the grown-up version, with enemy targets that buzz instead of quack. In this Photo Of The Day, we take a new look at the Benelli M4 A.I. Dron...
New Mexico faces another federal lawsuit after continuing to enforce its seven-day gun waiting period despite a Tenth Circuit ruling against the law. The NRA, SAF, NSSF, firearm dealers, and an individual gun buyer are seeking additional relief.
Nearly 40 years ago, The Walt Disney Company first introduced its “I’m going to Disney World” ad campaign to promote its famed theme park. It was an effective marketing ploy that highlighted the family fun that could be had, but it failed to mention the long lines, the crowds, the summer he...
You are lying prone behind a rifle, the clock is running, and you need the wind, the range and your drop. So you lift your head, look at the Kestrel in your hand, read the numbers, lose your sight picture and start again. I have done that more times than I care to count, on the range, in matches ...
Researchers have developed AI technology capable of detecting concealed handguns using Wi-Fi signals. The system raises troubling questions about government surveillance, false police alerts, and the constitutional rights of law-abiding gun owners.
Berger has added a 6.8 Western load to its Elite Hunter ammunition line, and the Mesa, Arizona maker says it's available now. No pricing or SKU was listed.
Customers searching for an FFL dealer near them compare stars, recency and replies before they ever compare transfer fees. A practical review playbook for gun shops, including the FTC rule that governs how you may ask.
An armed father stopped a school shooter in Oregon. Now a Hawaii newspaper editor is questioning the state's gun-free school laws as national polling shows a majority of voters, particularly K–12 parents, support allowing trained teachers to carry firearms. Copy excerpt
Anyone who throws a flat-sided crankbait around rock and wood knows how this story goes. The thin bill that gives the bait its tight, subtle action is the same bill that chips, cracks, and eventually snaps off. Berkley is addressing that with the Frittside X, a premium version of the Frittside bu...