Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

The Rimfire Report: PMAC Supernova .22LR Tracer - Plink In Color

I don’t think anyone would deny that rimfire is equally as valuable as a training cartridge as it is as a recreational one. While tracers are primarily designed for military use, most often in automatic guns, they are neither impossible to find nor illegal to purchase in the civilian world....

By Luke C. •

TFB Weekly Web Deals 202: Deals for August 31st, 2026

Welcome to TFB Weekly Web Deals  202, brought to you by Strike Industries , manufacturer of innovative, high-performance firearm accessories. We’re back with more deals on guns, gear, ammunition, and accessories from some of our most frequented online retailers like Strike Industries, ...

By Luke C. •

The Benchmade LifeSharp Experience

So I’ve been reviewing Benchmade knives for a while now, with one of my earliest articles on here being a review of a Benchmade Casbah that I used for work and fishing. So I thought it was about time for me to use the warranty feature they always love bringing up for the first time: LifeS...

By Eugene L. •

Front Line Friday #30: Cold Weather Patrol Gear

Welcome back to Front Line Friday. This week is a gear week, and the topic is building a cold weather patrol layer system that keeps you functional across a twelve-hour shift instead of just warm for the first hour. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps t...

By Tom R •

Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work

Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.

By Gary Stone •

TFB Review: Colt VMR 3-18x44

After a hiatus of many years, Colt is making optics again. They have already won some Canadian military contracts and shortly thereafter brought out a range of scopes for the consumer market. The VMR 3-18x44  is the intermediate member of that family, and over the last few months I've b...

By Daniel Y •
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