AllOutdoor Review: Roka Eyewear’s Lightweight Braker 2.0 Sunglasses

Roka built its name in triathlon and endurance sports, which is not exactly where you’d expect a firearms and outdoor writer to go looking for eyewear. But the company has quietly been building out a real tactical and protective catalog alongside its running and cycling lineup, and I’...

By Luke Cuenco

The Secret and Legend to CCI Green Tag that you NEVER Knew

It is a big year for CCI Ammunition out of Lewiston, Idaho as they are celebrating 75 years of manufacturing primarily rimfire ammo. While rimfire ammunition might be their bread and butter, they also make fantastic centerfire handgun ammo, reloading primers, and even air gun slugs. Today, we are...

By Adam Scepaniak

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens

Smith & Wesson And Vortex Team Up For New Package Deal

In North American Fudd world, the package deal that includes a rifle and a scope is a very popular item come hunting season. And no wonder; instead of faffing about, trying to fit a scope or find a gunsmith to do the job for you, it’s one-stop shopping, getting both pieces of the equation a...

By Zac K.

Historic NFA Rulings: What FFLs Need to Know

Two federal judges in Texas struck down core NFA registration requirements on the same day, the Supreme Court added an AR-15 case to next term, and states are digging in. Fred Thompson breaks down the week for FFL dealers.

By Fred Thompson
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