Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
Gun reviewer and attorney James Reeves says plaintiffs suing Smith & Wesson have subpoenaed years of information and analytics related to his firearms reviews. The post YouTube Gun Reviewer Subpoenaed In Illinois Lawsuit Against Gunmaker Smith & Wesson appeared first on The Truth About G...
The administration won't appeal the Texas NFA ruling, but the injunction covers members and customers of the plaintiffs, not the general public — 4473, NICS and Section 922(b)(4) all still apply. Plus Virginia's new FAIR enforcement unit, the FBI's NICS Monitoring confirmation, and the state-level split on registration.
Firearms reviewer and attorney James Reeves says he has been served with a subpoena in the lawsuit seeking to hold Smith & Wesson liable for the 2022 Highland Park parade shooting, a move that pulls independent gun media into the litigation and treats even unpaid reviews as corporate advertis...
A few months back, I was invited down to the Cross Bell Ranch in Oklahoma for a Zeiss media event introducing their new V3 lineup. We spent a couple of solid days behind pre-production samples of these scopes, running everything from rimfire out to 150 yards up to 6.5 Creedmoor stretching past 70...
Genesis Arms and Credova joined forces to mark America's 250th birthday with a shotgun that certainly goes way beyond what most people think a shotgun would look like. The Gen-12 PDS in America's 250th Limited Edition wraps performance and patriotism into a single platform t...
ISTEC Services Ltd is a British company with nearly 4 decades of operationally proven experience in the design, manufacture and supply of complex weapon mount integration solutions, smoke dischargers and other ancillaries, such as weapon stowage, for military platforms across the Land, Sea and Ai...
HICAR, Hyper-velocity Improved Capability Assault Rifle, is one of the coolest programs in smalls arms development right now. Taking advantage of improved case formation, powder technology, barrel metallurgy, and projectile acceleration knowledge the M4 is getting a tuneup and 5.56 is getting ove...
The Glock 19 Gen 6 adds the grip texture, trigger-guard undercut, beavertail, thumb rests, and simplified optics mounting Glock owners have wanted for years. After carrying it for several months, here is what the new generation gets right, and what still deserves scrutiny.
The firearms technology platform reaches nearly 400,000 monthly visitors while expanding into compatibility intelligence, original market data, and commerce tools. September 12, 2026 Rifle Configurator has surpassed 1.2 million visitors in its first 11 months, reaching nearly 400,000 monthly visi...