NFA Guidance Is Live: The Q4 Market Math for FFL Dealers

ATF's October 9 open letter makes NFA approval and registration voluntary nationwide for suppressors, SBRs, SBSs and AOWs. The market math: September's demand data, what actually moved on the P&L, and where the category goes next quarter.

By Mark Edwards •

The Five Factors That Set a Collectible Gun’s Value

Condition, rarity, make and model, history, and art — those are the five factors that determine what a collectible firearm is worth, according to Jim Supica, Director of the NRA Firearms Museum and the author of a three-part series on gun collecting. Understand how each one works, and you can l...

By James Chen •

The Perfect Deer Bow: A 473-Grain Setup That Works

Closing the distance on a whitetail buck, hunt after hunt, demands strong skills in scouting, reading terrain, understanding deer behavior, and picking ambush locations. The bow itself is the easy part. You do not need the newest flagship or a shelf full of accessories to kill deer at the ranges ...

By James Chen •

How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

CZ DUTY: Four Modular 9mm Pistols With Direct-Mount Optics

CZ’s new DUTY lineup gives gun owners four modular 9mm configurations with compact or full-size grips, optional manual safeties, and direct mounting for several popular red-dot footprints.

By Duncan Johnson Editor in Chief •

Best 6.5 Creedmoor Suppressors: A Buyer’s Guide

Suppressing a 6.5 Creedmoor comes down to a choice most shooters do not think through before they buy. Historically, 6.5 Creedmoor shooters have reached for a .30 caliber silencer, and most still do, because a .30-caliber can also cover the .308 and other larger-bore rifles in the safe. But a ded...

By James Chen •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •
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