Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
Magnum Research has a new Desert Eagle, and you won't lose this one in the safe. The NRA Blue Desert Eagle is a .50 AE pistol made exclusively for Chattanooga Shooting Supplies. It carries the model number DE50NB and an MSRP of $2,186. Blue Cerakote covers the frame and slide, while th...
The U.S. buck harvest sits near record levels, and the share of mature bucks in that harvest is the highest it has been in more than a century. The part of deer management that keeps herds healthy, though, is antlerless harvest. Deer numbers are climbing across much of whitetail range, and while ...
A few months back, I was invited down to the Cross Bell Ranch in Oklahoma for a Zeiss media event introducing their new V3 lineup. We spent a couple of solid days behind pre-production samples of these scopes, running everything from rimfire out to 150 yards up to 6.5 Creedmoor stretching past 70...
Genesis Arms and Credova joined forces to mark America's 250th birthday with a shotgun that certainly goes way beyond what most people think a shotgun would look like. The Gen-12 PDS in America's 250th Limited Edition wraps performance and patriotism into a single platform t...
Welcome back to another edition of Concealed Carry Corner . Last week, we took a look at how bag guns are losing their popularity and why that's the case. If you happened to miss that article, be sure to click the link here to check that article. This week, I think it's important ...
The firearms technology platform reaches nearly 400,000 monthly visitors while expanding into compatibility intelligence, original market data, and commerce tools. September 12, 2026 Rifle Configurator has surpassed 1.2 million visitors in its first 11 months, reaching nearly 400,000 monthly visi...
Colt Canada, part of the Colt CZ Group, unveiled the new C25 rifle at DVD 2026, the UK's biennial defense industry exhibition. This is the first time the new C25 has been displayed outside of North America, following its announced adoption by the Canadian Armed Forces. Colt Canada are positi...
SIG Sauer's Custom Works division isn't shy about color, and the P211-GTO NIGHTSHIFT proves it. This is the newest addition to the P211-GTO family, and it leans hard into the kind of finish work that used to be reserved for one-off show guns. TFB got a brief look at it during SHOT Show ...
The world of defensive-style shooting has long been filled with controversy and differences of opinion. One point we might all agree on is that the road to success involves putting decisive hits on an adversary in the shortest possible time. But how we achieve this has been open to debate for yea...