NFA SEO: How FFL Dealers Win Suppressor Searches
The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.
Posts about "ffls"
Not Seeking ‘Revenge,’ DOJ Lets Current Over the Counter Suppressor Sales Go Unchallenged
As expected, the federal government has declined to challenge over-the-counter suppressor purchases. The ATF is promising to clarify what’s legal and what’s not this week The post Not Seeking ‘Revenge,’ DOJ Lets Current Over the Counter Suppressor Sales Go Unchallenged appeared first ...
FFL Direct: ATF's Trace API and the Registry Fight
ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.
The NFA Ruling Is Final: October Market Report for FFL Dealers
DOJ's decision not to appeal the NFA suppressor ruling makes deregulation permanent. Here is what the market data says about demand, margin, and what FFL dealers should do this quarter.
Orchid Launches FFL Marketing a Gun Store Can Buy
Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.
FFL News: Suppressors, Glock Bans and 1.4 Billion Records
DOJ formally let the suppressor ruling stand and ATF told dealers in Dallas it will not cite 4473 transfers of cans. Plus Connecticut's Glock ban blocked, California's roster counter-move, and why 1.41 billion trace records matter to your paperwork.
Airguns as Firearms: What Garrett's Law Means for FFLs
A new federal bill would classify high-velocity airguns as firearms, with an 850-day runway if it passes. The dealer read: inventory audit, margin math, and the airgun transfer opportunity.
Fifth Circuit Rules Interstate Handgun Purchase Ban Unconstitutional
The Fifth Circuit ruled federal restrictions on interstate handgun purchases unconstitutional, but the decision doesn't immediately change how gun sales work.
Interstate Handgun Sales Ruling and ATF's NFA Timetable
A Fifth Circuit panel struck the federal interstate handgun sales ban and ATF told dealers in Dallas that NFA guidance is weeks away. What licensees should do now — and what not to change yet.
Straw Purchase Rule Change: What FFL Dealers Must Know
A 42-year-old woman was arrested in Dallas and charged with lying on a 4473 to buy the gun a felon used to kill four officers in Charlotte. ATF is simultaneously rewriting the straw-purchase rule. Here is what the two stories mean for the person behind your counter.