The Justice Department’s Office of Legal Counsel says the federal government cannot constitutionally punish gun dealers for selling handguns to otherwise law-abiding adults between 18 and 20.
FBI Director Kash Patel confirmed that NICS Monitoring tracked firearm transactions involving Americans who remained legally eligible to buy guns. The program violates the Brady Act’s written restrictions and turns a lawful Second Amendment exercise into a federal investigative alert.
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.
Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.
Regulatory whiplash is a filter, not a verdict. Five growth moves that let FFL dealers grow revenue regardless of how the courts and the ATF rule.