FFL Direct: ATF Built a Real-Time Tap on Gun-Buyer Records

ATF calls FFL Direct a convenience for gun dealers. The program automates serial-number trace responses that can send purchaser information to Washington while the bound book stays with the dealer. Congress must confront the backdoor registry infrastructure before an anti-gun administration explo...

By John Crump •

POTD: The M4A1 That Provided Its Own Lighting Package

Ask any photographer who tried; muzzle flashes rarely come out as well as this one. At Kapaun Air Station, Germany, an Airman with the 86th Airlift Wing fired an M4A1 carbine during a NATO training exchange focused on interoperability between Allied and partner forces, and the resulting flash loo...

By Eric B •

Leupold Announces New MX-6HD 8-48×60 First Focal Plane Spotting Scope

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new MX-6HD family of spotting scopes. The MX-6HD first focal plane (FFP) spotting scope is built for individuals and teams who need...

By Eric G •

Wilcox Introduces VIPR Sight With Programmable Reticles

Wilcox has a new, programmable sighting system. The VIPR  (Visually Integrated Precision Reticle) optic has a range of digital reticles that can switch on the fly to accommodate different ammunition types or use cases. Those options allow the user to switch to counter UAS ammo and reticles s...

By Daniel Y •

Ayoob: The Guns of Cormac McCarthy

When I plucked the September-October issue of Smithsonian magazine out of my P.O. Box, the first article I turned to was “The Secret Life of Cormac McCarthy” by Richard Grant. As I skimmed it, a pull-quote leaped out at me: “He never left the house without a book. He never left the house wi...

By Massad Ayoob •

Bergara Releases Premier Competition Elite Rifles

Bergara has a new rifle model optimized for the PRS production class. The Premier Competition Elite  family of rifles is built to be an off-the-shelf match winner. Keep reading for all the details.

By Daniel Y •

POTD: The Demro XF-7 Wasp – Thompson Looks, Kalashnikov Guts

Welcome to today’s Photo of the Day! Here we have an American submachine gun that looks like a Thompson and thinks like a PPSh. Gerry Fox drew this up in 1974 in Meriden, Connecticut, after a fire ended Meriden Firearms and its M3 Grease Gun knockoff. He built it as the Fox Carbine under T...

By Sam.S •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •
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