Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

TFB Review: Light-Bearing Carry With FALCO's TalonGuard Holsters

Carrying a pistol with a weapon light attached is one of those things that sounds simple until you go shopping for a holster. Add a light to your carry gun, and your holster options collapse from hundreds down to a handful, or none in some cases, and half of those that do fit your gun only suppor...

By Luke C. •

The Rimfire Report: Shooting the Peters .22LR That Started It All

The first rifle I ever really shot was a plain old Ruger 10/22, and the ammo feeding it came out of a brown box that looked like it belonged in my grandfather's tackle shed. Peters . Forty grains of lead, high velocity, round nose, and in my memory it never once let me or my 10/22 down at th...

By Luke C. •

Bergara Premier Competition Elite: The New Standard for Precision

I was fortunate to be invited to this year’s Bergara/CVA YouTuber’s Experience event at The R&K Hunting Company in Wyoming, where shooters, content creators, GunTubers, and writers shot new and existing CVA and Bergara products. We shot various-caliber hunting rifles, competition bolt gun...

By Kenzie Fitzpatrick •

BlackPoint Tactical Duty Holsters See Widespread Adoption Across Agencies Worldwide

ALPHARETTA, G.A. – September 28, 2026 – BlackPoint Tactical, a High Speed Gear Products Group brand, is seeing widespread adoption of its duty holsters among law enforcement and military agencies around the globe. As agencies evaluate modern alternatives for their officers and operators, ...

By Eric G •

Berger is Better! Federal Berger Elite Hunter 7mm PRC & ELD-X 300 PRC

As hunting seasons get underway, if you joined one of the new cartridge bandwagons like 7mm PRC or 300 PRC, you might be finding it difficult to locate ammo at your local gun shop. There is good news though that Federal is producing more offerings of PRC (Precision Rifle Cartridge) rounds everyda...

By Adam Scepaniak •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •
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