Report: People Back Gun Control, Until They’re Asked to Pay for It

Americans may tell pollsters they favor gun control, but a new academic study reveals that enthusiasm fades considerably when taxpayers are asked to finance firearm restrictions. Researchers found that even a $100 annual cost can substantially weaken support, raising uncomfortable questions for g...

By Dave Workman •

Lodestar Adds Red, Green and Gold Dot Options to the LNK9

Red, green or gold: Lodestar Technology has put the choice of reticle color into the LNK9 lineup. The LNK9 now comes in three new optics configurations, with a 2 MOA Green, Red or Gold Dot reticle. The new options give owners more say over the sight picture, while keeping the features, performanc...

By Eric B •

TFB Behind the Gun #240: Inside PSA with Cameron Tapler

This week, I'm joined by Cameron Tapler, Director of Branding and Product Management at  Palmetto State Armory  and the face most people see on PSA’s growing YouTube Channel. Cameron didn't come up through marketing. He started at PSA nearly a decade ago as a compli...

By Luke C. •

S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •
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