Suunto launching the Core 2 Today!

Suunto has introduced the Core 2, an evolution of the brand’s well-known Core series of outdoor watches. It is a reimagined piece of hardware for those who need to put their trust in a tool when conditions are anything but predictable. This update has been a long time coming, as the last update...

By Patrik Orcutt •

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

What Late-Summer Smallmouths Teach a Trout Angler

When summer flows drop and warm, trout retreat into scattered cool-water pockets and need a rest. The smart move is to pivot to smallmouth bass, which thrive in the warmer, higher-flow rivers where trout struggle. But wading a skinny river for bronze is not simply trout fishing with a different t...

By Alta ML •

Air Force Global Strike Command Directs Stop Use of AN/PRM-10 Test Oscillator Set

BARKSDALE AIR FORCE BASE, La. —   Air Force Global Stike Command has directed units within the command to stop use of the AN/PRM-10 test oscillator set, a signal generator used to examine intercontinental ballistic missile (ICBM)communications systems. This order stems from a notificat...

By Eric G •

Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work

Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.

By Gary Stone •

Suppressor Deregulation: What FFL Dealers Must Know Now

A Texas federal judge struck down NFA registration for suppressors and short-barreled rifles in 15 states, and DOJ declined to appeal. Here's what FFL dealers need to know about the sales boom, pending guidance, and compliance risk.

By Claire Eason •

Firearms Law Lapse: What FFL Dealers Need to Know

Part of a key firearms law lapsed after a federal court ruling — and suppressor sales are booming while dealers wait on ATF guidance. Plus: the ghost guns ruling, retail platform news, and compliance reminders for FFLs.

By Fred Thompson •
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