California Put a Microphone at the Gun Counter — and Won

A Ninth Circuit panel affirmed California's 24/7 audio and video recording mandate for FFLs in August, and the en banc petition landed October 13. What Penal Code 26806 requires, why home-based dealers carry the burden, and how customers actually find you.

By Fred Thompson •

6 Motion Decoy Tactics That Actually Finish Ducks

Motion in a decoy spread works because live birds are never still, and ducks are naturally wired to pick out certain kinds of movement. Water that sits dead still will push birds beyond shotgun range, while a spread with ripples, swimmers, and spinning wings reads as a feeding, resting flock. The...

By James Chen •

Why Pennsylvania’s Deer Culture Runs Deeper Than Antler Score

Pennsylvania deer hunters are different, and if you have grown up inside it you know why. In this state the whitetail is more than a game animal. It is a state symbol, an economic engine, a cultural touchstone, and in some corners a nuisance. The traditions built around it run deeper than almost ...

By James Chen •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

TFB Review: Griffin Armament MK2 9mm

I can’t say this without aging myself, but the MP5 started it all for me when I first saw Charlie Sheen’s portrayal of the insubordinate Lt. Dale Hawkins in the 1990 movie  Navy SEALs . Nothing in the world seemed cooler at the time than waking up hungover on a beach, jumping out...

By Darwin N. •
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