Berkley LipStick Shadd – Bridging Topwater to Subsurface

Berkley Fishing is here with a new hard bait for inshore fishing: the new LipStick Shadd, a unique hybrid design for shallow-water inshore fishing. It features a floating body paired with a precision-tuned diving lip to have the LipStick Shadd run just below the surface of the water. Helping to k...

By Eugene L. •

Thin Air Gear Introduces the G5 Olympus Deployment Bag

The original. The only. Built exclusively by Thin Air Gear™ for nearly 20 years. COLORADO SPRINGS, Colo. – October 26, 2026 – When somebody copies your product, it’s a compliment. At Thin Air Gear LLC™, we take it as one. We also take it as a reason to say this plainly: if it doesn’t ...

By Eric G •

ZeroTech's Thrive HD 3 MOA Reflex Runs Pistol, Rifle, Shotgun

ZeroTech Optics USA has introduced the Thrive HD Reflex Sight 3 MOA, a compact 1x optic designed for compatible pistol, rifle and shotgun mounts. The sight uses an RMR mounting footprint and ships with both low and high Picatinny bases in the box.

By TFB Staff •

SORD X Mossy Oak Collab – Ready for the Woods

Generally, when you hear about SORD knives, you think fishing, but that’s not the case with these three new Mossy Oak Bottomland themed hunting knives. The new SORD X Mossy Oak Collab is three hunting-centric knives inspired by SORD users using their fillet knives in the woods. The first kn...

By Eugene L. •

A Thousand Yards with the Waypoint

The Arizona sun does not negotiate. By mid-morning at ParaBellum Shooting and Tactical Training Academy, the range was already pushing into the 90s, the mirage was already starting to run hard across the lanes, and the big rattlesnake sculpture that marks the firing line was catching the morning ...

By Ramon Ramirez •
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