Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

TFB Review: Griffin Armament MK2 9mm

I can’t say this without aging myself, but the MP5 started it all for me when I first saw Charlie Sheen’s portrayal of the insubordinate Lt. Dale Hawkins in the 1990 movie  Navy SEALs . Nothing in the world seemed cooler at the time than waking up hungover on a beach, jumping out...

By Darwin N. •

The Rimfire Report: Savage Is Back(wards) With the Revel Tactical

Savage’s hiatus from the lever gun scene lasted about 25 years. Their last model made in the 90s, the Model 99 , was hailed as both a commercial and technical success, with many calling it “The Jeep of the Gun World” or sometimes “The King of Lever Guns.” Now, more t...

By Luke C. •

A Thousand Yards with the Waypoint

The Arizona sun does not negotiate. By mid-morning at ParaBellum Shooting and Tactical Training Academy, the range was already pushing into the 90s, the mirage was already starting to run hard across the lanes, and the big rattlesnake sculpture that marks the firing line was catching the morning ...

By Ramon Ramirez •

The NFA Paperwork Moved to Your Counter, Not Away

ATF stopped enforcing NFA approval and registration for suppressors, SBRs, SBSs and AOWs on October 9. The 4473s, NICS checks, SOT, SBR delivery gap and state-law walls all stayed put — and that is where a dealer's risk now sits.

By Fred Thompson •
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