NRA, SAF Ask Supreme Court to Stop Blaming Gun Ads for a Criminal Shooting
A criminal attacked a school. Now gun makers face claims over ads the complaints do not identify as having reached him. NRA and SAF ask the Supreme Court to step in.
Posts about "marketing"
Virginia's Gun-Industry Watchdog: What FFL Dealers Face Now
Virginia's new FAIR Unit can investigate FFLs and sue them under HB 21. Here is what "reasonable controls" means in practice - and the records that protect a dealer's license.
Flock’s Gunshot Alerts Could Sweep Up Lawful Gun Owners
Flock Safety is one player in a gunshot detection business worth an estimated $1.5 billion, and the company’s own marketing describes a capability that should get every armed driver’s attention. According to Flock, a confirmed gunshot “can surface the vehicles seen entering or l...
Fudd Friday: Buy A Classic Surplus Rifle With A Twist
Despite the marketing success of the Winchester ‘73, the Springfield trapdoor rifle was more likely the rifle that really tamed the Wild West. The U.S. government equipped its cavalry and other troops with these robust, hard-hitting rifles. A repeater like Winchester or the competition sold...
Tactacam Reveal Pro 4.0 Solar Cellular Trail Camera Available Now
Tactacam, a leading manufacturer of advanced outdoor camera technology, wants hunters to know its next-gen cellular trail cam is now available with the new Tactacam Reveal Pro 4.0 Solar Cellular Trail Camera. This is a new feature-rich trail cam with tons of innovations built in. The Reveal Pro...
Q4 for FFL Dealers: A 63-Day Marketing Countdown
ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
The Best Deer Hunting Cartridges of 2026
These are the hottest new cartridges in the whitetail woods, plus some old classics The post The Best Deer Hunting Cartridges of 2026 appeared first on Outdoor Life.
Oct. 1 Pistol Ban, Virginia Enforcement, and a Bruen Split
Connecticut's convertible-pistol ban takes effect October 1 with felony penalties and two federal challenges pending. Virginia's attorney general has switched on civil enforcement, and the appeals courts now disagree about whether buying a gun is protected conduct.
America’s Classic Deer Rifles, According to Jim Carmichel
Open the action on these rifles and you can almost smell the campfire smoke from a time and place long ago and far away The post America’s Classic Deer Rifles, According to Jim Carmichel appeared first on Outdoor Life.
Two Federal Moves Just Widened the Handgun Market
In four days, DOJ stopped enforcing the under-21 handgun sales ban and the Fifth Circuit struck the interstate handgun purchase ban. Here is what the wider buyer pool does to FFL revenue and how to model it for Q4.