NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Why the Right Spot Beats the Comfortable Tree

The trees that feel best to sit in are rarely the ones that put a mature buck in front of you. Hunters gravitate toward straight, comfortable, easy-to-reach trees with open sightlines because those spots feel safe and pleasant. Deer, and especially older bucks, do not live where you feel most at ...

By James Chen •

Interstate Handgun Sales Ruling and ATF's NFA Timetable

A Fifth Circuit panel struck the federal interstate handgun sales ban and ATF told dealers in Dallas that NFA guidance is weeks away. What licensees should do now — and what not to change yet.

By Fred Thompson •

FFL Direct: ATF Built a Real-Time Tap on Gun-Buyer Records

ATF calls FFL Direct a convenience for gun dealers. The program automates serial-number trace responses that can send purchaser information to Washington while the bound book stays with the dealer. Congress must confront the backdoor registry infrastructure before an anti-gun administration explo...

By John Crump •

They Built a Rifle Cartridge That Could Change Hunting and Shooting Forever

Federal's Peak Alloy lead engineer and its rifle product line manager explain where the Peak Alloy came from, the challenges with the 7mm Backcountry introduction, and why 80,000 psi doesn’t mean more recoil or a burned-out barrel The post They Built a Rifle Cartridge That Could Change Hunting ...

By Alex Robinson •

AllOutdoor Review: Maverick XL-V Hunting Blind – Affordable or Cheap?

Many of us grew up hanging off of the side of a tree while hunting. It was frigid, anxiety-inducing (swaying in wind gusts), and never stoked the fires of excitement for the pastime of hunting. Now, many of us have grown older, wiser, and desire more creature comforts. There’s no glory in f...

By Adam Scepaniak •

Vertx Urban Ghost 36L Weekender, DOPP Kit & Utility Pouch

Vertx has expanded the Urban Ghost line with three new pieces aimed at people who travel armed and would rather not announce it at the gate. The headliner is the Urban Ghost 36L Weekender Travel Bag, joined by a matching DOPP kit and utility pouch. The 36L Weekender is sized to meet most airline ...

By Sam.S •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •
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