The Rules Are Loosening. The Fight Is Now Over Your Records.
The industry got its deregulation package, but the 38,000 public comments on it show the real fight has moved to dealer records, retention, and online sales.
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6 Shooting Tools That Have Made Us Better Riflemen
It’s not just new cartridges and high-B.C. bullets that allow us to be more effective rifle shooters The post 6 Shooting Tools That Have Made Us Better Riflemen appeared first on Outdoor Life.
Best Hunting Rifles of 2026, In-Depth Accuracy Testing
This year features some remarkable game-changing newcomers and proven stalwarts The post Best Hunting Rifles of 2026, In-Depth Accuracy Testing appeared first on Outdoor Life.
NFA SEO: How FFL Dealers Win Suppressor Searches
The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.
Installing a Minn Kota Terrova Riptide – Out With the Old In With the New
A quality trolling motor can make a world of difference for your on-the-water experience, giving you more control of your boat’s position in the wind and current. After being at the mercy of the wind and current while trying to fish for sheephead on my buddy’s 1995 Action Craft Flatsm...
Not Seeking ‘Revenge,’ DOJ Lets Current Over the Counter Suppressor Sales Go Unchallenged
As expected, the federal government has declined to challenge over-the-counter suppressor purchases. The ATF is promising to clarify what’s legal and what’s not this week The post Not Seeking ‘Revenge,’ DOJ Lets Current Over the Counter Suppressor Sales Go Unchallenged appeared first ...
FFL Direct: ATF's Trace API and the Registry Fight
ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.
The Gila River Alternate: The CDT’s Most Popular Detour
The Continental Divide Trail runs 3,038.2 miles between the Mexican and Canadian borders, spanning five states, and it mostly traces the geographic Continental Divide. That is the official version. On the ground, almost every person who thru-hikes the trail walks a different path, stitching toget...
Berkley Swamp Lord Jr. Shrinks the Frog to a 2.25-Inch Profile
Frog fishing has one universal complaint, and it isn’t strikes. It’s converting those strikes into fish. The original Swamp Lord went after that problem, and now Berkley has shrunk the whole package down for the days when bass want something smaller. The Swamp Lord Jr. is a 2.25-inch ...
“Knockdown Power” Is the Biggest Myth in Big Game Hunting
The myth goes something like this: Use enough gun and you'll knock down game in its tracks. Here's why that's a total myth The post “Knockdown Power” Is the Biggest Myth in Big Game Hunting appeared first on Outdoor Life.