Shell Shock NAS³ Primed Cases: .308 and 5.56 Now Available

Shell Shock Technologies' product lineup just got a meaningful expansion with the introduction of factory-primed NAS³ cases in .308/7.62x51mm and 5.56 NATO/.223 Remington. For those already invested in the company's proprietary nickel-alloy platform, this is a straightforward value...

By Eric B •

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens •

New One Horse Factory-Configured FRS Pistols

One Horse just took its factory-tuned Express platform and chopped it down to 10.5 inches, and if you’ve ever fought with a mistimed or untuned forced reset selector, you already understand this is a release worth paying attention to. The Express Series is expanding with two new pistols, th...

By Luke Cuenco •

Millennium Marine Big Daddy BD-100 Adds a Wider Boat Seat

Some of us just need more room in the seat, and Millennium Marine answered that at ICAST earlier this past month with the Big Daddy Boat Seat, model BD-100. It is built on the same platform as the company’s popular B-100, with the seating surface stretched out for anybody who finds a standa...

By Sam.S •

Turret to Trenches: The M240 Machine Gun

Some 650 to 950 rounds per minute. That is the exact mathematical formula required to turn an enemy formation’s fighting spirit into a desperate desire to simply survive. The United States military has spent decades crafting and perfecting this formula and has ensured its fighting men and women...

By Mason Berryman •

Heckler & Koch U.K. Delivers Final 15,600 SA80A3 Rifles to British MOD

The Heckler & Koch UK SA80A3 modernisation programme reaches completion with the delivery of the final 15,600 rifles to the UK Ministry of Defence. The milestone caps an eight-year evolution from initial fielding in 2018, marked by iterative user-driven refinement and domestic manufacturing c...

By Eric B •

Yamaha Is Ending In-House Side-by-Side Production at Its Georgia Plant

Yamaha will stop in-house Side-by-Side production at its Newnan, Georgia plant after the 2026 model year and refocus on ATVs, Golf Cars, and Personal Watercraft. The company says it is not exiting the SxS category. The post Yamaha Is Ending In-House Side-by-Side Production at Its Georgia Plant ap...

By AllOutdoor Staff •

POTD: Firing a Rope – RFI No.1 Mk 3* Line Throwing Gun

Welcome to today’s Photo of the Day! Here we have an SMLE that got sent to sea. This is a Rifle Factory Ishapore No.1 Mk 3* line throwing gun in 303 British. India kept the SMLE going long after Britain moved on. Ishapore was still building No.1 Mk 3* rifles into the 1960s, and this [&#8230...

By Sam.S •

Shell Shock Technologies Launches NAS3 Primed Cases in .308 and 5.56 NATO

Factory-primed nickel alloy rifle cases bring Shell Tech’s lightweight, corrosion-resistant NAS3 platform to precision, hunting, and duty-grade custom rifle ammunition assembly. Eubank, KY (August 2026) – Shell Shock Technologies, LLC. (SST), a leading innovator in the ammunition industry, to...

By Eric G •

TFB Review: Steiner MPS 2.0 Micro Pistol Sight - Is Newer Better?

In the world of pistol dots, there are two distinct camps: open emitter and enclosed emitter red dots. For a long period of time, I was a straight hater on enclosed emitters. My first experiences were with lower quality ones (not a good start), they didn’t fasten securely to the handguns I ...

By Adam Scepaniak •
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