FFL Direct: ATF's Trace API and the Registry Fight

ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.

By Fred Thompson •

“Knockdown Power” Is the Biggest Myth in Big Game Hunting

The myth goes something like this: Use enough gun and you'll knock down game in its tracks. Here's why that's a total myth The post “Knockdown Power” Is the Biggest Myth in Big Game Hunting appeared first on Outdoor Life.

By Ron Spomer •

Fudd Friday: Why Are Y'all Sleeping On The .243?

Like so many hunting calibers of the 20th century, particularly in the sub-30 caliber segment, the .243 Winchester is a descendant of wildcatter experimentation. As early as the 1940s, Warren Page was experimenting with .243-caliber rounds, and when the Winchester .308 was released in the early 1...

By Zac K •

Trijicon REAP-IR-50 LRF - Thermal Riflescope With New 1024x768 Sensor

Trijicon has announced the REAP-IR-50 thermal riflescope series, an all-new platform combining high-resolution thermal imaging, media capture, wireless connectivity and an available integrated laser rangefinder. The REAP-IR line has until now been offered with 24mm and 35mm objective lenses. The ...

By Eric B •

Congressman Asks President Trump, VP Vance To Act On 1.4 Billion Gun Registry

Rep. Michael Cloud is asking President Trump to investigate ATF’s massive firearm-records database and destroy any records maintained in violation of federal law. The post Congressman Asks President Trump, VP Vance To Act On 1.4 Billion Gun Registry appeared first on The Truth About Guns.

By Mark Chesnut •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •
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