Wilcox Introduces VIPR Sight With Programmable Reticles

Wilcox has a new, programmable sighting system. The VIPR  (Visually Integrated Precision Reticle) optic has a range of digital reticles that can switch on the fly to accommodate different ammunition types or use cases. Those options allow the user to switch to counter UAS ammo and reticles s...

By Daniel Y •

POTD: The Demro XF-7 Wasp – Thompson Looks, Kalashnikov Guts

Welcome to today’s Photo of the Day! Here we have an American submachine gun that looks like a Thompson and thinks like a PPSh. Gerry Fox drew this up in 1974 in Meriden, Connecticut, after a fire ended Meriden Firearms and its M3 Grease Gun knockoff. He built it as the Fox Carbine under T...

By Sam.S •

Hevi-Shot is Now HEVI! New Look, Logo, Website, Ammo, and Attitude

HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI...

By Adam Scepaniak •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

TFB Review: Light-Bearing Carry With FALCO's TalonGuard Holsters

Carrying a pistol with a weapon light attached is one of those things that sounds simple until you go shopping for a holster. Add a light to your carry gun, and your holster options collapse from hundreds down to a handful, or none in some cases, and half of those that do fit your gun only suppor...

By Luke C. •

NEW Remington Payloads Added to the Premier Nitro Sporting Clays Line

The air is getting crisp and your shooting buddies are calling you to the firing line. If you’re looking to do some sporting clays this fall, Remington has some new flavors of their Premier Nitro Sporting Clays  line to keep you firing on all cylinders (and hopefully crushing clay pige...

By Adam Scepaniak •
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