Osight’s New Rifle Optic, The Osight R

The Osight R packs a huge window, multiple reticles, night-vision compatibility and up to 83,000 hours of battery life into a $279.99 rifle optic. The post Osight’s New Rifle Optic, The Osight R appeared first on The Truth About Guns.

By Darwin Nercesian •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

FFL News: DOJ Won't Appeal NFA Ruling; Virginia Dealer Unit

The administration won't appeal the Texas NFA ruling, but the injunction covers members and customers of the plaintiffs, not the general public — 4473, NICS and Section 922(b)(4) all still apply. Plus Virginia's new FAIR enforcement unit, the FBI's NICS Monitoring confirmation, and the state-level split on registration.

By Fred Thompson •

TFB Review - Zeiss V3 3.5 - 10x42 MOA Rifle Scope

A few months back, I was invited down to the Cross Bell Ranch in Oklahoma for a Zeiss media event introducing their new V3 lineup. We spent a couple of solid days behind pre-production samples of these scopes, running everything from rimfire out to 150 yards up to 6.5 Creedmoor stretching past 70...

By Patrik O •

DVD2026: Colt Canada Unveils New C25 to UK and Europe

Colt Canada, part of the Colt CZ Group, unveiled the new C25 rifle at DVD 2026, the UK's biennial defense industry exhibition. This is the first time the new C25 has been displayed outside of North America, following its announced adoption by the Canadian Armed Forces. Colt Canada are positi...

By Matthew Moss •

How a 45-Day Moratorium Becomes a Permanent Gun Store Ban

Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.

By Claire Eason •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •
« Newer Posts Older Posts »