Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •

PAE Marine Corps Fields Squad Aiming Laser

CAMP LEJEUNE, N.C. — Program Manager Ground Weapons Systems (PM GWS) within PAE Marine Corps began fielding the Squad Aiming Laser (SAL) to the School of Infantry-East at Camp Lejeune, N.C., July 27 and 28, equipping infantry, reconnaissance and special operations forces with a compact, hig...

By Eric G •

PEW Science Tests the OCL Infinity 556K

The rear of the Infinity 556K accepts common HUB-pattern mounts, but PEW Science specifically cautions against assuming that every compatible muzzle device will preserve the measured behavior. A device that reflects too much blast into the first expansion chamber can increase effective back press...

By Josh C •

POTD: Novel Star-Pattern Magazine Coupler from HERA Arms

Magazine couplers aren't new, but the geometry matters. HERA's CF Coupler in a three-way star configuration challenges the standard linear setup by arranging three ten-round magazines in a radial pattern around a central hub. The logic is immediate: faster transitions between mags. This...

By Eric B •

The Rimfire Report: Does Remington’s 22 Viper 36gr Have the Fangs?

I was recently able to pick up a handful of sleeves of this often overlooked 36-grain offering from Remington. Their 22 Viper 36-grain Copper Plated Truncated Cone  load is primarily intended as a small game load, but according to Remington also serves you just as well on the target board. T...

By Luke C. •

AllOutdoor Review – Poseidon Nano Power Bank

Unfortunately, like many people today, I am tethered to my device more and more. This is not something that I’m proud of, but that’s just how things work in 2026 when you are running a personal business and responding to emails all day. I’m also using and aging iPhone 12, and a...

By Patrik Orcutt •

Courts, ATF Reforms, and E-Commerce: The FFL Week in Review

A federal judge weakens a key gun-control law, the Supreme Court takes up Washington's AR-15 ban, and ATF reforms continue to reshape the regulatory landscape. Fred Thompson's weekly digest of the stories FFL dealers need to watch.

By Fred Thompson •

The Duty Pistol Package Nobody Can Match

This overview of the Springfield Armory Echelon 4.5F paired with the Aimpoint COA is focused as a possible law enforcement duty pistol. Because if you’re carrying a pistol for the job, the question isn’t “Should I run a dot?” anymore. The real questions when looking at a duty pistol with ...

By Rick Hogg •
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