FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media and Defines Unpaid Reviews as ‘Advertising’

A YouTube gun reviewer says he was subpoenaed in Roberts v. Smith & Wesson, the Highland Park lawsuit that calls unpaid reviews advertising. Read the original story: James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media an...

By Luke McCoy •

Supreme Court Orders New York City to Defend Stun Gun Ban in ‘Caetano 2.0’

The Supreme Court has ordered New York City to respond in Calce, a challenge to its civilian stun gun and Taser ban. The case could decide whether citizens must prove an arm is in “common use” before the government must defend its prohibition under Bruen.

By AmmoLand Editor Duncan Johnson •

Real Avid X3 Driver Set Review

In today’s review, Richard Johnson takes a look at the X3 Driver gunsmithing set from Real Avid. This kit offers the gunsmith or home hobbyist 57 different pieces: bits along with a ratchet and T-handle screwdriver. But is this a quality set or no better than the cheap junk sold by some online ...

By Richard Johnson •
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