The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.
The Justice Department is leaving in place a court ruling that deregulates silencers, short-barreled shotguns and certain rifles — the biggest federal story for FFL dealers this week. Plus: state pushback, Guns.com's new ecommerce platform, and the Celerant-Slingit used gun partnership.
ATF's direct-to-home shipping proposal, major court wins, and new dealer tech — this week's FFL industry news with perspective from the publisher's desk.
In a massive win for gun owners, the Trump Administration has yet to appeal a district court ruling that deregulates suppressor purchases. But there are still plenty of questions around buying a suppressor The post Suppressors Have Been Deregulated and Can Now Be Bought Over the Counter (With Som...
ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.
The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.
It is a big year for CCI Ammunition out of Lewiston, Idaho as they are celebrating 75 years of manufacturing primarily rimfire ammo. While rimfire ammunition might be their bread and butter, they also make fantastic centerfire handgun ammo, reloading primers, and even air gun slugs. Today, we are...
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.