Savage Gear is bringing one of the most common forage species in North America to life with the new Savage Gear 3D Pulse Tail Bluegill Line Thru Pro swimbait. Based on a 3D scan of the real thing, the 3D Pulse Tail Bluegill Line Thru Pro swimbait combines a realistic bluegill profile with photo-...
Glock 17 Gen 6 owners who wanted a compensated, threadless barrel have been waiting while Radian started with other models. The Afterburner + Ramjet system launched first for the G19 and G45, with a G17 variant to follow, and that G17 version is now official. It comes in three colorways, includin...
The lever action is one of America's most cherished designs, and it's not going anywhere The post Best Lever Action Rifles of 2026 appeared first on Outdoor Life.
Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.
Savage’s hiatus from the lever gun scene lasted about 25 years. Their last model made in the 90s, the Model 99 , was hailed as both a commercial and technical success, with many calling it “The Jeep of the Gun World” or sometimes “The King of Lever Guns.” Now, more t...
Rep. Jake Auchincloss is using a rifle-assembly ad to defend Massachusetts' sweeping gun-control law ahead of the November 3 Question 9 vote. Firearms designer Len Savage challenges the presentation, while the author examines what's really at stake for gun owners.
Firearm-branded spirits are nothing new, but Ruger’s first run at it comes with an unusually tight production number. Ruger has partnered with veteran-owned Hooten Young on a limited collection of bourbon and cigars, led by Ruger First-Fire Bourbon. Only 1,776 bottles were made, a nod to the ye...
Berkley Fishing is here with a new hard bait for inshore fishing: the new LipStick Shadd, a unique hybrid design for shallow-water inshore fishing. It features a floating body paired with a precision-tuned diving lip to have the LipStick Shadd run just below the surface of the water. Helping to k...
ZeroTech Optics USA has introduced the Thrive HD Reflex Sight 3 MOA, a compact 1x optic designed for compatible pistol, rifle and shotgun mounts. The sight uses an RMR mounting footprint and ships with both low and high Picatinny bases in the box.
Generally, when you hear about SORD knives, you think fishing, but that’s not the case with these three new Mossy Oak Bottomland themed hunting knives. The new SORD X Mossy Oak Collab is three hunting-centric knives inspired by SORD users using their fillet knives in the woods. The first kn...