SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.
Missouri sues ATF, Delaware upholds 18-to-20 restrictions, SCOTUS sets a December date for AR-15 ban cases, and the September 30 funding deadline threatens NICS and eForms throughput. What FFL dealers should do this week.
Colorado and Maine waiting-period cases advance, Virginia's assault-weapons challenge is paused while SCOTUS weighs a similar case, and ATF's direct-to-home shipping rule closes its comment window. This week's digest for FFL dealers.
This week's top stories for FFL dealers: a suppressor sales surge amid regulatory confusion, a proposed direct-to-home shipping rule, and the NFA pipeline reopening.
Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.
The administration let 90-year-old silencer regulations lapse after a federal court ruling, while a proposed rule could open direct-to-home gun shipping. Here is what FFL dealers need to know this week.
The Justice Department is leaving in place a court ruling that deregulates silencers, short-barreled shotguns and certain rifles — the biggest federal story for FFL dealers this week. Plus: state pushback, Guns.com's new ecommerce platform, and the Celerant-Slingit used gun partnership.
The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.