Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.
Retail background checks slipped 2.3% in September while NFA checks doubled. The week also brought a new federal suit against New Mexico's waiting period, a straw-purchase indictment, and another PTR sales reorganization.
ATF stopped enforcing NFA registration for suppressors, SBRs and SBSs on October 9, but state law never moved. New Mexico's waiting-period fight and Montana's felony statute show what that costs dealers at the counter.
A Florida prosecutor says unregistered SBRs and suppressors are not automatically contraband, ATF imposters are calling gun owners, and an Indiana gun counter cracked a five-year forged-expungement scheme. What each one means at your transfer counter.
Every transfer, sale and shipment between licensees rests on one question: is that FFL real and current? Here is how the ATF lookup actually works, what it returns, what it cannot tell you, and how customers use it to judge your shop.
Buyers searching for an FFL dealer near them shop state first, then metro. A step-by-step guide to finding a transfer dealer, verifying the license and comparing fees — plus what that search looks like from the dealer's side of the counter.
Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.
In four days, DOJ stopped enforcing the under-21 handgun sales ban and the Fifth Circuit struck the interstate handgun purchase ban. Here is what the wider buyer pool does to FFL revenue and how to model it for Q4.
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.
August 2026 adjusted NICS checks rose 2.2% to 1,115,410 - the sixth straight month of growth - while NFA checks tripled after a court deregulated suppressors. Here is what the data means for FFL dealers heading into Q4.