The Rulebook Changed Hands: An FFL Week in Review

One demand signal, four compliance signals: what the midterms, the ATF vacancy, Colorado's permit-to-purchase ruling, and the closed restoration portal actually mean for a licensed dealer.

By Fred Thompson •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

Texas Gun Rights: New ATF Rules Are a Step Forward, Not the Finish Line

Texas Gun Rights says proposed ATF reforms offer short-term relief but could expand long-term digital firearm tracking infrastructure. The post Texas Gun Rights: New ATF Rules Are a Step Forward, Not the Finish Line appeared first on The Truth About Guns.

By Mark Chesnut •