Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

ATF Says Suppressor Transfers Without Form 4s Are Okay, More Guidance to Come

After nearly two months of uncertainty among gun shops and suppressor customers, the ATF offered insight into how it was treating suppressor transfers The post ATF Says Suppressor Transfers Without Form 4s Are Okay, More Guidance to Come appeared first on Outdoor Life.

By Natalie Krebs •

NFA Guidance 'Weeks Away': What ATF Told Dealers in Dallas

ATF's director and chief counsel spent three days with FFLs in Dallas. The NFA guidance dealers have waited for is close but unsigned, 4473 suppressor transfers will not be cited, and the new Form 4473 slips past the holidays. What was actually said - and what to do with it.

By Fred Thompson •

Why Many Hunters Skip Scoring Their Trophy Bucks

A hunter who kills the buck of a lifetime and then declines to run a tape over it is not being modest. For many serious hunters, refusing to have a trophy officially scored is a deliberate choice, rooted in everything from privacy to a belief that a number cheapens the whole point of the hunt. [&...

By James Chen •

Suppressor Boom: Where FFL Margin Actually Comes From

The August NFA check surge proves demand for suppressors is real. The margin, though, is no longer in the paperwork fee or the can itself - it is in the bundle, the service, and an intake process that knows which customer is on which legal path.

By Gary Stone •

The Armory Life Presents: The 2026 Cantius Award

I have worked with Dr. Will Dabbs for much of my career as an editor and consider him to be both an exceptional contributor and a good friend. No matter the deadline or the assignment, I always know that I can count on him to deliver a well-rounded, thoroughly researched and — most importantly ...

By Mike Humphries •
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