FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.
New Mexico’s seven-day firearm waiting period has lost on the merits in federal court. The victory is significant, but the injunction currently protects only Samuel Ortega and Rebecca Scott.
Most weeks that I show up on Wheelgun Wednesday, I am hauling something actually old off the shelf and telling you about it. Today is a little different. The revolver on my bench got built recently; it is just wearing 1875's clothes. Uberti sent me their "Frank" out of the Outlaws ...
Bing data shows 'ffl lookup' and 'ffl dealers near me' drive the highest-intent traffic in the firearms market — yet most dealers never show up. Here's the local SEO playbook for owning those queries.
Editor’s Note: This EYV Hybrid holster review is based on testing of the holsters that were provided to the author by the company. All impressions regarding comfort, retention, concealment, and drawstroke are based on the author’s experiences of daily concealed carry and range time wi...
Springfield Armory's Echelon crossover has landed. The 4.0FC is a compact slide on a full-sized frame that provides both speed and control.
Over 3,000 miles from home, and still training hard. More than 100 soldiers of the Royal Bermuda Regiment travelled to the UK in May 2026 for Exercise Active Shield 26, the battalion's annual overseas camp and the focal point of its collective training year. The exercise opened at Lydd...
GOA notified DOJ and ATF that Silencer Shop will transfer suppressors to Brandon Herrera and Wes Virdell without a Form 4. Read the original story: Midnight Deadline: GOA Tells the Attorney General That Silencer Shop Will Hand Brandon Herrera and Wes Virdell Suppressors With No Form 4 and No Regi...
A 14-year-old murdered his grandparents, took their legally registered handgun, and killed six more people at his school. Thailand already had licensing, registration, ammunition controls, and severe carry restrictions. Its government’s response is still more gun control.
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.