Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson •

Waiting Periods, VA Ban on Hold: This Week in FFL News

Colorado and Maine waiting-period cases advance, Virginia's assault-weapons challenge is paused while SCOTUS weighs a similar case, and ATF's direct-to-home shipping rule closes its comment window. This week's digest for FFL dealers.

By Fred Thompson •

Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work

Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.

By Gary Stone •

FFL Week in Review: Gun Law Lapse, Ghost Gun Ruling

A key firearms law lapsed, ghost gun rules fell in court, DOJ opened a rights-restoration path, and direct-to-home shipping surfaced as a quiet margin threat. Fred Thompson's Friday digest for FFL dealers.

By Fred Thompson •

Silencer Rules Lapse, Direct-to-Home Shipping Looms

The administration let 90-year-old silencer regulations lapse after a federal court ruling, while a proposed rule could open direct-to-home gun shipping. Here is what FFL dealers need to know this week.

By Fred Thompson •

What the 2026 ATF Deregulation Means for FFL Dealers

The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.

By Mark Edwards •

ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson •
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