The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.
I'll admit something that probably isn't great coming from a guy who works for a concealed carry company: for a long time, I didn't take flashlights very seriously as defensive…
The Justice Department is leaving in place a court ruling that deregulates silencers, short-barreled shotguns and certain rifles — the biggest federal story for FFL dealers this week. Plus: state pushback, Guns.com's new ecommerce platform, and the Celerant-Slingit used gun partnership.
Live sonar changed how a lot of us fish, and it lives or dies on how steady the transducer sits. Millennium Marine introduced the TP-200-00 Fixed Transducer Pole at ICAST earlier this month, built specifically to give live-sonar transducers a stable, adjustable platform. Mount a live-sonar transd...
Welcome back to Front Line Friday. This week's editorial is on what separates field training programs that produce street-ready officers from those that produce paper compliance. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this column going every week.
Welcome back to Bank Fishing Blueprint, the weekly AllOutdoor series focused on helping anglers find and catch more fish from the bank. Last week we covered fishing small shade in the summer heat, and why the tiny slivers of shadow most bank anglers step right over can hold some of the best fish ...
Dove season sneaks up fast, and Apex Ammunition has a new answer for those fast, high-crossing birds. The company is extending its Stratified line into dedicated dove loads, offered in both L3 high-antimony lead and S3 steel, in 12 and 20 gauge. The Stratified concept is layered shot. Apex stacks...
The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.
Suppressors have become one of the fastest-growing segments of the firearms industry. Along with protecting hearing and reducing muzzle blast, they make shooting more enjoyable. They also introduce a challenge every suppressed AR owner eventually experiences: gas blowback. Hot gas, carbon and deb...
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.