PENN is here with the newest addition to their Fathom line of low-profile reels, with the new Fathom 500 jumbo-sized baitcaster. Continuing their goal of making fishing gear with uncompromising power and control, this new Fathom reel packs precision-engineering and rugged gearing into a compact p...
Plano, a leader in hunting, fishing, and outdoor storage solutions, has brought out their newest system of outdoor organization. The new adventure-ready Plano GoNow storage system is an elevated outdoor gear storage and organization box system. The GoNow boxes are available in both a small and a ...
Officially introduced at the Bassmaster Classic this year, the new 2026 lineup of LIVETARGET Hollow Body Frogs is already a winner amongst anglers, with how popular it was at the show. With an initial showing of the new frogs sold directly to anglers at the show, the full lineup is now available ...
At first glance, this announcement from FALCO Holsters looked like a naturally timed April Fools’ post - but it wasn’t. The Slovakian leather holster maker just dropped its new CarryArt series , kicking things off with two eye-catching leather OWB holsters that look like they’d ...
Grundéns, makers of some of the world’s finest foul-weather gear, including the iconic Hercules Bib, is here to celebrate 100 years of performance fishing gear with the new 2026 Spring/Summer Lineup. Continuing to deliver uncompromising performance in all their gear for their centennial ...
Already a popular swimbait option and mainstay in angler tackleboxes, the Berkley PowerBait CullShad has evolved this year with a new size and colors. Originally released in 2023, the PowerBait CullShad is a large-profile swimbait that is made from the proven PowerBait soft plastic, releasing sce...
It’s easy to get overwhelmed by all the new developments in self-defense technology these days. Options that represent cutting-edge features one day quickly become “standard equipment” the next. Take handgun-mounted optics. Not that long ago, having a red dot atop your pistol put you in som...
The justices’ questions today suggest the federal government’s ban on gun ownership by marijuana users is on shaky constitutional ground.
Henry Repeating Arms has announced a new series of lever guns called Explorer. Based on their model H9, H10, and H12 centerfire lever action rifles, the Explorer carbines feature a Burnt Bronze Cerakote finish, a color choice inspired by the landscapes of the American Southwest. The company...
Hush Puppy Project announced Ruger RXM and Sig P365 kits at SHOT Show 2026, expanding beyond their established Glock lineup . The company builds pistols with an integrated Slide Lock Device (SLD) that prevents the slide from cycling, eliminating action noise for maximum suppression when pai...